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Media Kit
HISTORY
COMPANY PROFILE
 
MALE CUSTOMER PROFILE
FEMALE CUSTOMER PROFILE
 
FEATURED HIGH STREET BRANDS
FEATURED HIGH DESIGNER BRANDS
 
ADVERTISING OFFERS
OPTION 1 SPONSORSHIP GUIDE
 
OPTION 2 ADVERTORIAL CONTENT
OPTION 3 EMAIL NEWSLETTER
 
OPTION 4 SHOPPING LIST
OPTION 5 COMPETITION
 
OPTION 6 BESPOKE PACKAGE
CLIENTS AND PARTNERS COMMENTS
 
PRESS RELEASE
 

HISTORY
Annazbell website launched in 2004.

Re-branded magazine title to AZBMAG 2008.

Re-launched with new site 2008.

It has become the UK’s premier fashion site for men and women.



COMPANY PROFILE
CIRCULATION

400,000 visitors - up 80% since acquisition of title.

Projected circulation to increase by 5% each month.

READERSHIP

Unique Users 120,000

Female readership 65%

Male readership 35%

ABC1 consumer

Average household income £35,000-£45,000


MALE CUSTOMER PROFILE
35% Male

18-24 12%, 25-36 15%, 37-49 8%

Average monthly spend on lifestyle products £200+

15% Like expensive sports cars

22% Eat out at least 3 times a week

28% Are interested in gadgets

15% Like sporty cars

20% Take an interest in the way they look

25% Shop online



FEMALE CUSTOMER PROFILE
65% Female

18-24 22%, 25-36 30%, 37-49 13%

Average monthly spend on lifestyle products £250+

33% Enjoy entertaining

45% Shop bi-monthly for clothes

26% Take luxurious holidays

38% Don’t feel complete without perfume

40% Shop online


FEATURED HIGH STREET BRANDS
ASOS
Miss Selfridge
French Connection
Diesel
Urban Outfitters
Replay
M&S
All Saints
Karen Millen
Burton
Topshop

FEATURED HIGH DESIGNER BRANDS
Marc Jacobs
Christian Dior
Vivienne Westwood
Chanel
Louis Vuitton
Stella McCartney
Kenzo
Belstaff
Gucci
Prada
Luella
Miu Miu

ADVERTISING OFFERS
Option 1 – Sponsorship Guide

Option 2 – Competition

Option 3 – Shopping List

Option 4 – Newsletter

Option 5 – Advertorial Content

Option 6 - Package Deal


OPTION 1 SPONSORSHIP GUIDE
Between 8-10 e-booklet guide on sponsors products and services

Clickable Logo and Links on each page

Newsletter referral with a clickable link and logo

Between 8-10 e-booklet guide on sponsors products and services

Access to AZBMAG 40,000 database

VIP access to select events and additional benefits

Pricing based on campaign


OPTION 2 ADVERTORIAL CONTENT
Advertorial Content

Key Selected Pages

Minimum 600 word copy, supported with imagery

Pricing based on campaign


OPTION 3 EMAIL NEWSLETTER
Access to our AZBMAG 40,000 database

65% female, 35% men

ABC1 consumer

72% full time employed

Pricing based on campaign



OPTION 4 SHOPPING LIST
Classified Advertisement

Brand/Product or Service Listing

Clickable Link

Brand Logo

Address, Telephone Number and Email

Promotion in AZBMAG headline news

Price £120 per month minimum six month term or £1200 for the year



OPTION 5 COMPETITION
A One Page Competition

Giveaway Prizes Between £100-£500

Word Count 300-500 supported with product imagery

Clickable Link

Brand Logo




OPTION 6 BESPOKE PACKAGE
Tailored set of advertorials to support branding campaigns

Access to 40,000 database

Pricing based on campaign

CLIENTS AND PARTNERS COMMENTS
"Annazbell is by far one of the most directional and innovative fashion
sites on the web today. Not only is it bang on with trend predictions but
it's way ahead in terms of information that is key for our business "
Dan Farmer, Director of Dantan PR

"Its what you need in this fast moving digital world”
Manny Norte Kiss FM Presenter

"I love AZBMAG.COM It’s cool and fab!!! If you want to stay on top of the trends visit"
AZBMAG.com” Margo Holder, Professional Make Up Artist

"Annazbell.com; Sophisticated and accessible fashion, direct to your PC!!!" Graeme
Gaughan, Pr and Marketing Arcadia Group Ltd

"I enjoy the accessibility of the on-line magazine- being able to refer back to anything I would
like as well as being able to share the magazine with friends."
Sarah May Marshall, Founder of Sarah May Jewellery


PRESS RELEASE
The one-stop, quick fix lifestyle file for men and women is here www.azbmag.com

Are you sick of celebrity worship, bored of B-listers and in need of real news and views?

Do you want to discover new weekend getaways, bars or restaurant and get a bite-size update of the
latest in music and fashion - all in the time it takes to finish your coffee break? Then look no further.

Slinking its way on to the weekly e-zine scene, AZBMAG is slick, discerning and fun. Breaking
up-to-the-minute news from the music, film and fashion scenes; following the latest trend
predictions, style tips, new gadgets, beauty tricks and health advice; packed with breakthroughs,
launches and debuts.

Annazbell readers enjoy the arts; like to be up-to the minute with fashion and trends – yet have the
confidence to make them their own; always like to know what’s going on in the world; and love to
try new venues.

The Azbmag team cast their nets far and wide to bring readers the inside track on everything and
they aren’t afraid to give a fresh, honest opinion.

And you can get it all anytime; anywhere – for free. Just log on wherever you are to
www.azbmag.com.

This is the ultimate lifestyle guide for both men and women on the go; an online magazine that
mimics a printed one in all but price.

For more information on advertising with us then please contact: advertising@azbmag.com



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